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If our culture is what defines us, then

who will we be if it’s gone?

No matter what your roots are, where you were born and raised, your life has undeniably been touched and impacted by Culture. From the food you eat, to the music you listen to and the art you love. It allows us to express ourselves, and be authentic and unique. So we want to show you the unheard voices from some of the cultural icons in our communities, because we believe that culture deserves to be seen, heard, and felt…Culture is Power.

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Tattoo Artist & Painter

We are kicking off Hispanic Heritage Month with an art installation by one of the most celebrated tattoo artists and painters in Los Angeles. @NikkoHurtado’s art is undeniably iconic, drawing from realism and deeply rooted in culture.

Nikko grew up with a passion for creating art. The son of Mexican welder and a Hispanic homemaker, he chose to follow a path that was much different than the one his parents had taken. This divergence allowed him to create a destiny of his own design.

Nikko’s art is well known and respected by people from many different cultures. It is his roots that gave him a deep appreciation for Hispanic culture and inspired him to weave cultural influence into his work.


Musician | Mariachi Alta California

Since the beginning of time, music has been a tie that binds us. It is a form of self expression that every person can appreciate. The Hispanic community has used music to celebrate, mourn, inspire, tell stories, and empower.

@mariachialtacalifornia dedicates their music to the preservation of Hispanic culture because they understand how it creates ties to our history and impacts our present and future.


Chefs & Restaurant Owners

For the Trujillo sisters, entrepreneurial spirit was a huge part of their upbringing. Faviola and Gabriella were raised in a family where culture and business were intertwined. It makes sense that, as adults, they took their father’s example, saw a need for authentic Mexican food and decided to create a business dedicated to preserving Hispanic culture through food. This is how the @tacoytacolv chain of restaurants came to be.

Despite the odds, their business took off and is well known for its truly delicious and authentic Mexican cuisine. The sisters’ story is proof that when you have passion, refusal to allow challenges to stop you, and a deep connection to your heritage, anything is possible.


Tattoo Artist

People have used their bodies as a way to express themselves, tell their stories, showcase their culture and represent their heritage since the beginning of time. Whether that is through music, dance, fashion, or art, we have always found creative ways to communicate these stories and ideals.

Bryan Ramirez helps people do all of these things through his passion for tattooing. His work depicts powerful stories and representations of Hispanic culture. Through his art, he is able to embody his highest authentic self while empowering others to do the same.


Fanático De Fútbol

LAFC fanatic and Día de Los Muertos character, Edgar Contreras passionately shares his love for futbol by decorating himself with traditional Día de Los Muertos fashion.

To Contreras, dressing up is celebration of life and his connection to loved ones.

Known as @ElCatrinMuerto he carries the spirit of his brother, his community and his culture.